write. web. stuff. making meaning in the margins

about

I Like to Make Stuff

Sumit Shetty is a writer, web developer, and cross-disciplinary tinkerer based in Pune, India. He runs Aetherwise, a creative studio where code meets storytelling—crafting websites and digital systems that are both elegant and intentional.

He founded Webisoda, India’s original aggregator of web series across languages and platforms; BrownPant, a wiki-style archive of Indian stand-up comedians; and ThetaFiction, a curated repository of public domain short stories for readers and writers.

His own writing spans speculative fiction, poetry, and essays, with work published in The Bombay Literary Magazine, The Alipore Post, Usawa, Unlost Journal, and The Yearbook of Indian Poetry in English. He also organizes with the Pune Writers’ Group and writes the newsletter Burnt Garlic Sidequests.

Sumit works best where systems and stories overlap—building tools, telling tales, and quietly connecting the dots.

Aetherwise Solutions

Website Development & Digital Marketing Agency
2018 - Present

Creative Agency

We help founders and small teams turn their websites into high-performing growth engines. At Aetherwise Solutions, I specialize in building clean, fast, and conversion-focused websites that not only reflect your brand but actively generate leads and business results.

With deep expertise in web development, SEO, and content strategy, we bring a full-stack approach to solving one key challenge for our clients: how do we turn traffic into trust—and trust into action?

Our work spans high-conversion landing pages, optimized blogs, and SEO-first builds for founders who want to stand out and scale fast—without bloated code, overpriced retainers, or vague metrics.

Active Projects

Webisoda

A Curation Platform for Indian Web Series
2017 - present

Thetafiction

A Repository of Essential & Classic Short Stories
2025 - Present

Brownpant

Stand-up Comedy archive and Discovery Platform
2023 - present

Burnt Garlic Sidequests

A Weekly Newsletter about Writing, Creativity, and Side projects
2025 - present

Remember the Cant

A Watchalong-Podcast about The Expanse
2024 - Present

writing

Publications

Fiction

  • Chairs!
    The UNIverse Journal: Issue 2.3 (September, 2020)

Poetry

Community

Pune Writers' Group

Organizer. Host of Thursday Writing Sessions @ Pagdandi.
2018 - Present

The Bombay Literary Magazine

System Administrator
2022 - Present

Art Projects

Zumich Photography

A Concert & Street Photography & Composite Art Project
2012 - 2018

Oshet

An Electronic Music Project
2016 - 2017

Apps

Myriorama

An online, playable version of Myriorama (or Endless Landscapes) cards,…

Bookends

An AI app that generates the first and last lines…

Every Word Counts

Track your target words in real time as you write.

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